TreadWear – Carl Elkins

Written by DEKYA

Perfect work by the german photographer Carl Elkins, focused on post production and digital art.  ‘Treadwear’ by carl elkins for goodyear dunlop all images courtesy of the artist munich-based photography studio mierswa-kluska was commissioned by the goodyear dunlop brand to develop a photographic series which expresses the key characteristics of the company’s product line. conceived under the art direction of carl elkins, ‘treadwear’ alludes to goodyear’s commitment to producing tires which are strong, robust and provide protection under various driving conditions. elkin depicts these main properties by transforming the industrial tires into fashionable armour.